10 mistakes when writing blog articlesMany bloggers assume that readers who have once ended up in an article will actually read it. But that’s not the case. There are a lot of mistakes you can make when writing an article.
They make sure that the readers leave the blog after a short time or don’t find the article at all.
In the following I present you 10 mistakes, which you should absolutely avoid when writing blog articles.
The first error actually starts before the reader reads the actual article. If you raise false expectations in your headlines, you quickly lose the reader. You shouldn’t promise anything in the headline that you can’t keep in the text.
The opposite is true. Boring or misleading headlines keep many potential readers from reading a good article.
Who, How, What and Why is Missing
The typical W’s of journalists should, at least in part, also be taken to heart as bloggers. Especially at the beginning of an article “What”, “Who”, “Why” and “How” should be clarified. The first time the article is scanned, the reader should know what the article is about.
The subheadings also play an important role. If after the first scanning of an article readers do not know exactly, what they will have at the end of it, then many will jump off.
Who reads here?
In general, I am a big fan of thematically focused blogs, which of course align their content with the interests of the blogger, but also strongly with the interests of the reader.
You should always write articles with the reader’s eyes. That’s why it’s a mistake if you don’t think about who actually reads your blog and what the interests of this target group are.
Without point and comma
Content is very important on the net, but “packaging” also counts. If you write your articles in a continuous text, you will deter your readers just as much as if you write too long sentences or simply don’t have good punctuation.
Therefore you should pay attention to a good design and a grammar that is as error-free as possible.
Searching for spelling
The same applies to spelling. This can also take the fun out of reading if you stumble across such mistakes in every sentence.
It’s not about being perfect. But too many mistakes simply make for a bad reading experience and some readers jump off if spelling is too bad.
A good structuring is very important to keep the readers. Many short paragraphs, ideally no longer than 4-5 lines, make it easier to read the text quickly.
Subheadings provide additional readability and make it easier for readers to scan the article.
I see nothing
Pictures are very important on the Internet. A picture can say more than a thousand words, it is said. Ideally texts and pictures complement each other in order to achieve the best effect from the emotional side as well as from the concrete content.
And there are enough free sources for photos and images, although I prefer to take my own photos or make screenshots. Pay attention to the copyright!
Get to the point
It is often better to structure the article well and move from a starting situation (e.g. problem description) to a statement at the end. Of course, it sometimes makes sense to leave the topic open, but it is often more satisfying for readers if a concrete statement follows at the end of the article.
And one should not make articles longer than necessary. If you can say something comprehensively in 500 words, then you should not use 1,000 words for it, even if this is now the minimum limit for many SEOs.
Too much SEO – or too little?
Search engine optimization is important, but you should neither overdo it nor neglect it. Whoever artificially fills his articles with keywords and makes them harder to read for readers, acts just as badly as someone who doesn’t care about SEO at all.
That’s why I recommend doing the basics of onpage search engine optimization and to provide some backlinks from time to time.
Blogs have a great personal touch and it is also important to convey inspiring and visually imaginable information to the reader in addition to dry facts. Examples and stories are very good for this. Storytelling.
Own experiences, case studies, comparisons etc. contribute a lot to make an article more interesting and helpful.
Before writing an article you should always think about it first.
Either you use a mindmap to illuminate an idea from all sides and get approaches for structuring it. Or you go more classical and structure the article step by step. The latter ensures a relatively linear article structure.
You should also do enough research to overlook non-essential and important aspects of this article topic.
And of course one should not exaggerate it with the thinking and sit months at a draft. That does not bring anything, but completely without thinking one should also not start.
After writing an article, the work is not finished. You should at least read the article again and correct spelling mistakes, punctuation, ambiguities, incorrect data, missing explanations, etc.
The revision is very important in the article workflow and ensures higher quality and fewer errors.
You can make a lot of mistakes when writing blog articles and that costs readers.
But conversely, you can also do a lot right if you take more time and pay attention to the most important things.
How do you approach writing blog articles and what do you pay special attention to?