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Making Money With Affiliate Marketing

Making Money With Affiliate Marketing

For private individuals as well as business people, it is quite possible to earn good money with affiliate marketing. Whether you just want to earn a second income or start a new business, both are possible. Especially in niche products there is still a lot of potential. In an earlier article Affiliate Marketing: What is it and how does it work? we have already familiarized you with the most important basics of this online marketing discipline. In it, you will now learn which affiliate networks and programs are best suited for making money with affiliate marketing and where the opportunities for niche website operators lie.

Earn Money With Affiliate Marketing Through Affiliate Programs

Google Adsense

Google AdSense is one of the most popular forms of affiliate marketing for websites from bloggers to some of the largest publishers on the web. AdWords customers pay Google for their ads per click (PPC). In return, Google shares a percentage of this revenue with AdSense publishers.

Google AdSense is a program that displays Google ads from advertisers on third-party websites. AdSense generates a large portion of Google’s advertising revenue. The ads can be played in a variety of formats. From text ads to display ads to rich media ads, the design options are diverse.

AdSense delivers targeted advertising for the participants’ websites. Google uses language filters and professional linguists to review ads to prevent the display of inappropriate text or content and to ensure that all material meets professional editorial and ethical standards. Competitive advertising may be blocked by website operators.

Google AdSense is an inconspicuous affiliate program with good earning opportunities for affiliates. The implementation of ads into a website is easy and the maintenance effort is low, as Google itself takes care of the delivery of the appropriate ads. The Google Affiliate Program is considered to be the world’s top-selling program.


easy implementation
High CPC compensation
low maintenance
ideal for blogs and pages with editorial content


Lack of transparency regarding the distribution of revenues
Payment only at the end of the following month
Payment only as of minimum amount

eBay Partner Network

The eBay Partner Network (EPN) also offers you many opportunities to make money with Afiliate Marketing. eBay is one of the most popular websites on the WWW and the world’s largest shopping and auction house selling millions of products from individuals and merchants. The eBay Partner Network is an affiliate marketing network through which you can find products that suit you and integrate them into your site. Affiliates receive a commission when a user clicks on your eBay link, starts bidding on products on eBay and buys them, or registers on eBay.

With the eBay Partner Program, you get a simple and transparent revenue model. When your traffic to eBay is converted into a purchase, you receive a percentage of your eBay revenue. Your revenue depends on the amount of revenue you generate for eBay. This means that your commission as an affiliate depends on the amount of commission eBay receives for a sale and not on the selling price of a product.

The commissions charged on eBay vary greatly depending on the product category. To optimize your earnings from the eBay affiliate program, you should focus on high quality categories. If you succeed in winning first-time eBay shoppers, you can receive up to 200% commission bonus. The minimum threshold for commission payments from the eBay affiliate program is low at 10 Euros. Payments are usually made on the 22nd of each month and include income from the previous month’s activities.

eBay regularly offers numerous seasonal and category-based offers and promotions, giving you a financial incentive to generate more traffic for an eBay purchase. Last but not least, eBay is one of the most trusted names in the online world. The company celebrated its 20th anniversary in 2015 and has been successfully running its affiliate program since 2001. Affiliates can expand globally by generating traffic to eBay sites in 13 countries and a variety of languages.


easy application process
lucrative commissions between 50% and 70% of eBay revenue
Comprehensive range with 800 million products
low payout limit from 10 Euro
fast payouts on the 22nd of every month
Bonuses and promotions
high awareness


own commission depending on the amount of commission eBay receives for the sale
idealo affiliate program
The idealo partner program was only introduced in July 2016 by idealo internet GmbH, founded in 2000, and has since been operated via Affilinet’s network. With over 8 million users per month, idealo is one of the largest price comparison portals in the German-speaking world.

Within the framework of the idealo partner program, publishers receive attractive remuneration either as..:

Clickout – this is a CPC payment starting at 0.14 Euro, which a publisher receives when a visitor who has been redirected from his website to idealo clicks on “Zum Shop” on the idealo website and is redirected from to the partner shop. The clickout is shown as a lead at Affilinet. The second possible payment is the
Sale – this is a CPO remuneration amounting to 1.5% of the value of the goods. Publishers receive this compensation if visitors who are forwarded to idealo order a product directly via idealo with the “To Buy” option. However, the “To Buy” option is not available for all idealo products.
Idealo provides its affiliates with four different advertising media:

Amazon PartnerNet Program

The Amazon PartnerNet program is one of the world’s largest affiliate marketing programs. The trade giant is silent about the exact number of affiliates. However, it is estimated that several hundred thousand publishers belong to it. Amazon provides its affiliates with numerous mature and well-converting advertising media such as text links and banners free of charge. Depending on the product category, Amazon pays its affiliates a commission of between 1 and 10 percent of the value of the goods.

For product advertising on your website Amazon offers you among other things

text links
banner links
site stripes

Search and bargain widgets
The integration of Amazon advertising media is also easy for affiliates without technical background and special knowledge to carry out.

From an affiliate’s perspective, the most lucrative categories at Amazon include furniture, clothing, game and software downloads, shoes and jewellery. Here Amazon pays a commission of 10 percent on the entire shopping basket. This means that if a customer buys more products, you as an affiliate also receive a commission for them, even if you have not advertised them on your website.

Due to the large product selection, the Amazon affiliate program is suitable for various forms of affiliate marketing. A serious website with good content and high traffic is important. Quite a few affiliates, including many operators of so-called niche sites, earn monthly commissions in the high three-digit to four-digit euro range with the Amazon affiliate program.


Broad product range with several million products
numerous mature and well converting advertising media
Commissions for the entire shopping cart
punctual and reliable commission payments
optional payment by cheque, bank transfer or voucher


for some highly demanded and frequently purchased products (e.g. consumer electronics), the commission is only 1 percent
Commission only for purchase within 24 hours after forwarding on affiliate side

Inhouse Partner Programs

Not every merchant makes his affiliate program available through one of the small or large affiliate networks. The Amazon Affiliate Program and the Ebay Partner Network are the two largest of the so-called Inhouse Affiliate Programs. But some other companies also offer partner programs that can only be used directly through the company.

These are often companies that specialize in specific products or services. Auxmoney or Vexcash, for example, only offer consumer loans. Affiliates can apply directly to the Auxmoney or Vexcash websites to participate in the affiliate program. Private individuals aged 18 and over without a business can also apply. The commissions for affiliates with these providers are very high.

For example, Vexcash offers a 2-step remuneration model with Pay-per-Lead (PPL) and Pay-per-Sale (PPS) and remuneration between 1 and 25 euros. According to Vexcash, affiliates earn an average of 285 Euros per month. The conversion rate for Vexcash is 3.8% and the actual credit financing rate is 70%. Affiliates who advertise for auxmoney a new private investor who pays 100 Euro will receive a commission of 40 Euro.

Earning money with affiliate marketing is also possible with check24’s in-house partner program. The comparison portal offers various categories that can be advertised by affiliates. Check24 pays high commissions, which are also paid out free of cancellations for gas and electricity rate comparisons and amount to 20 euros per lead. Cancellation-free means that if a customer is sent the contract for a change of provider, you as an affiliate receive the commission regardless of whether or not the change is made at the end.

Earn money with affiliate marketing via social networks

Earning money with affiliate marketing is also possible without your own blog or website. Social media platforms such as Facebook, Instagram, Pinterest, Twitter or Google+ also offer various opportunities for affiliates. For example, auxmoney and Tarifcheck24 provide advertising materials for affiliate marketing in social networks or leave it to the affiliates whether they want to advertise the products and services on their own website, in social networks or via e-mail marketing.

Example Instagram

On Instagram it is not possible to post direct links under pictures, via service providers like,, stylelike or, but there are at least indirect ways to set affiliate links. This usually works with a reference to clickable links in the biography of an account, the only place on Instagram where this is possible. Interested followers can thus be redirected to shop pages. The commission is then split between the affiliate and the platforms in question.


no own website required
high range
good earning opportunities


no direct links under pictures possible
Willingness of users to leave the platforms mostly low

Earn Money With Affiliate Marketing On Niche Sites

What are niche sites?

A niche site is a website whose content is focused on a narrowly defined topic of interest to a small audience outside the mainstream. Blogs in which the operator writes exclusively about a specific topic can be regarded as niche pages. Such topic-specific niche sites offer an interesting opportunity to earn money through affiliate links.

Because a niche site is the counterpart to a market niche, which companies can use for themselves in order to make lucrative business with very special products at low competition. Applied to affiliate marketing, these are websites such as advice platforms for products or services only needed by a few consumers. An example would be a website or blog about dehydrators for the home kitchen. Dehydrating appliances are not a product in mass demand, but a high-priced niche product for health-conscious consumers with a correspondingly narrowly defined market.

The advantage of a niche site is for affiliates, as with a market niche for companies in low competition. In particular, the competition for the top positions in Google search results is much less than for websites that advertise popular products. Conversion rates and commissions can be correspondingly high.

As with other affiliate marketing websites, the content and the information provided to visitors are crucial to the success of niche sites.


little competition
high conversion rates
Commissions for the entire shopping cart
good earning opportunities
low maintenance


Attribution not always unique, this can lead to loss of commission.

Risks Associated With Affiliate Marketing

In addition to all the tempting ways to make money with affiliate marketing, you should also be aware of the financial and legal risks so as not to be unpleasantly surprised at some point.

Irregular income

No affiliate gets the guarantee that its activities will lead to regular income. Even well converting sites can’t earn any more money at some point. This risk exists above all with niche sites with seasonally demanded products. You can counteract this with several pages for different products.

Lack of transparency in commission payments

As an affiliate, you have no control over whether your commissions are correctly calculated and paid out. Of course, this does not mean that merchants or affiliate networks have unfair intentions (read our article on Affiliate Fraud). As a rule, you can assume that everything is right.

Affiliate Marketing and Copyright

Making money with affiliate marketing is also associated with legal risks. One of these is possible copyright infringement. Especially when images or brand names are used without the consent of the merchant or manufacturer. If in doubt, ask the merchant before using an image from his website for your affiliate site.

Affiliate Marketing and Competition Law

Violations of competition law usually result in expensive warnings from competitors. Affiliate sites that pretend to be test sites for certain products, whether they do not carry out product tests themselves, are an example of this. Your competitors are particularly suspicious of this, as consumers like to search for test pages.

If you consider the above points and don’t let them deter you, nothing stands in the way of earning money with affiliate marketing.


We as an affiliate marketing agency see great potential and many opportunities in this channel to make money with it. Due to the evolution of social media platforms into sales portals, you don’t even need your own website anymore. Successful affiliate marketing, like any discipline in online marketing, starts with a well thought-out strategy and requires continuously high quality and well presented content that offers users added value and consequently brings high traffic to your affiliate website. Therefore, you should carefully consider which partners and networks are best suited for your theme world. The implementation of the advertising material provided by the merchants on your own website is usually uncomplicated. The higher the number of visitors, the higher your potential commission income will be. International Affiliate Marketing offers a way to expand your reach and your potential.

If you still have questions about the numerous methods to earn money with Affiliate Marketing, do not hesitate to contact us or to inform yourself on the OSG website about professional Affiliate Marketing!

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